Your clients are human beings (newsflash!) and they like to see images, not just read text on a screen.
I always remind my students and clients that people do business with PEOPLE, not businesses and instead of focusing on the latest social media “hotness”, focus on making their company more HUMAN instead.
Which always brings up the question of how.
While the statement “a picture is worth a thousand words” simply isn’t true (we’d have to have a conversation about the speed of sound and light, to get to the bottom of that one), I do believe that we are visual creatures and images go a long way to help us bridge the binary gaps.
The numbers don’t lie…
(image via Daily Infographic)