Consumers love video content. Invodo reports that 52 percent of consumers have more confidence in brands when they watch videos created by them and 92 percent of mobile video viewers then share those videos with others. Videos are not only engaging, but they boost the bottom line of the brands that take advantage of this burgeoning area of tech-communication.
It makes sense then that small businesses should look for ways to incorporate brand videos into their websites, blogs and social media accounts. Even two years ago that would have meant creating a YouTube channel, asking people to subscribe and filling it with regularly updated video content. While YouTube is still an incredibly powerful tool for expanding your influence, there are some other options to consider too.
Facebook. November 2014 was the first month ever when more video content was uploaded to Facebook than to YouTube – and that’s pretty telling. People are becoming more accustomed to seeing video content on the social network giant, from personal videos uploaded by friends to auto-play ads from brands, making this a great time to incorporate your own video content on Facebook. Remember to keep the videos short-form (really a minute or less is ideal) for Facebook.
Twitter. Twitter offers some great, often-overlooked tools for marketers. Twitter recently unveiled its own video platform that allows in-stream, auto-play options. This is in addition to its already-established Vine platform that has gained worldwide popularity for its six-second looping video format. Vine videos offer a fun, brief way to accent your small business brand but you can take a different approach if you use the regular platform for Twitter. Additionally, Twitter recently entered a partnership with Google that means more real-time Twitter traffic will show up in Google’s search results – which could mean your small business video post could gain a lot of traction during a newsworthy time.
Snapchat. Since this is a messaging application, and not a public social media network, the rules are a little bit different and still evolving. You can send 15-second or less videos directly to people on your Snapchat contact list, but the app is also working on a way for brand messages to show up in user feeds. Though still in its earliest phases (and therefore pretty expensive for brands), the idea of videos on this and other messaging apps is something that small business owners should watch. Video messaging may soon be more effective than push notifications or other SMS features, and brands should be ready to adapt their communication to fit.
Reaching customers in an effective and creative way will boost your credibility, along with your bottom line. Video content is just one more way to reach your target audience and it needs to be implemented wherever possible.
How do you put a video face with your small business brand?
Megan Totka is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for ChamberofCommerce.com, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web. Megan can be reached at firstname.lastname@example.org.