Prior to the social media explosion, simply having a presence on the major social platforms set a business apart from its competitors. However, over the last handful of years, branded social media has become an expectation as people realize Twitter and Facebook can build your business for free. Customers turn to these social media powerhouses as a quick and simple way to connect with businesses. That’s why 88 percent of U.S. companies will market on Facebook by 2014.
Now that most brands are active on social media, the name of the game extends beyond simply being present to crafting a distinctive social media marketing strategy.
Essentially, you should be making your virtual fingerprint so your business stands out from the millions of others out there. Here are four tips for business owners who want to create a distinctive reputation in the social media arena:
Create a Variety of Content
As you work to establish your social fingerprint, you must create content that brings your company to life. Add depth to your brand through a blog that focuses on your area of expertise. Write consistent posts and also show that you know how to use other forms of social media content like Pinterest boards. Connect with your visitors in as many ways as possible and make it a goal to post to your blog every day. Remember, you can use guest bloggers as contributors too.
Establish Your Brand’s Voice
Social media success boils down to authenticity. Take time to find your brand’s social voice. Consider your persona, tone, language style and purpose. Do you want to sound friendly and personal? Be inspiring and honest? Do you hope to entertain or focus more on selling? Blend the characteristics and make sure you like the way the language appears and sounds to the readers.
Write a Brand Overview
Take a step back and look at your brand. View it like you’re developing an informative document for a high-profile client. Make sure to share information about your brand’s background, measurable objectives in place, your cutting-edge strategy and tools that will measure your success. This document serves as a map for putting the brand foundation in place.
Promote Yourself with Care
A business that does nothing but encourage visitors to buy products won’t go anywhere. Remember your relevant content will do the selling for you. Traditional selling approaches are dead. Instead approach social media with the intent to help and engage others, be an active listener and resolve to promote your business with care.
The social media sphere offers small business owners a bountiful amount of opportunities to interact with their current and prospective customers. Focus on engagement and be true to yourself. Before you know it, your business will make its imprint in the social media world.
How do you make your business stand apart from others on social media platforms?
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.
Photo via http://www.arnoldit.com