Blogging is certainly nothing new. In fact, next to social media and mobile digital marketing endeavors, putting time and effort into a blog may seem like a waste – or even “old fashioned” in technology terms.
The benefits of a small business blog are still plenty, though, and worth even a little bit of time dedication each week. Here are just a few of the reasons that despite all of the competing marketing technology, a small business blog is still a wise move:
It keeps you current on your industry. Owning a small business means a lot of “nose to the grindstone” moments, but in order to keep your business on trend and really meeting the needs of customers, you really need to stay up to date on your industry as a whole. By setting up a blogging editorial calendar for yourself and then sticking to it, you are building in time to expand your own knowledge base as it relates to your field – and to your small business needs, too.
It’s an easy way to attract new visitors. When people want to find the answers to questions, they go online. By blogging in the areas where you are knowledgeable, you can attract some traffic from online searchers who need answers about those very topics. In this way, you may be reaching a whole new audience that you would have never “met” without the blog, or by using traditional advertising. Decide what it is you can add to the discussion surrounding your industry and then write about it. By showing potential customers your expertise, you are setting yourself up for a repeat site visit in the future – one with a direct revenue connection attached.
It keeps you human. As technology becomes even more efficient, people spend less time with small businesses online – which is all the more reason to grab their attention when you can. A blog with fresh content gives consumers a reason to visit your site and get to know your company better. Blogging adds a personal dimension to your small business that is not easily achieved through the flash and quick-hitting style of a mobile app or even a basic website. A blog is also a great outlet for informal conversations with readers – and an opportunity to use plenty of visuals to pique their interests.
How has a small business blog positively impacted your business?
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.