Social media is an integral part of engaging with your followers but simply putting up haphazard status updates or sending out tweets without purpose won’t get you very far. There’s no way to truly predict what will resonate with your fans and followers, but an almost guaranteed way to see higher engagement is by adding visuals.
Photos, infographics, memes and videos are a few ways to attract audience attention and get more clicks on your business links. Did you know that 90 percent of information transmitted to the brain is visual and that your brain processes those visuals 60,000X faster than text?
You don’t have to be a graphic designer to have professional-looking visuals for your social media accounts. Make use of these 5 user-friendly apps:
PicCollage. As the name implies, this application allows you to group several images together to create one product. You can also add text and use other photo effects to make it stand out. A great use for this is to create a visual title card for your blog posts that can then be pinned to Pinterest, and users can click it to get right to your piece.
QuotesCover. Words alone can certainly be powerful, so why not give them an added lift with a visual element? Using quotes doesn’t directly boost your revenue, of course, but one that is easily shared will increase your engagement rates and could bring in new followers.
Piktochart. Presenting facts can be pretty boring, no matter how excited you are about them. Pairing those facts with visuals will increase interest but in the past creating infographics was time consuming and difficult to accomplish. Piktochart lets you take all of that information and put it into an easy-to-follow visual that includes objects from its own library.
Vine. If long-form videos really aren’t your thing, using the six-second looping format of Vine could be perfect for your social media goals. The great thing about the restrictive time limit is that you can give viewers just enough to be intrigued to want to see more about you and your business, without boring them or losing their interest halfway through.
PowToon. Perhaps real-life videos aren’t really your thing either. Enter PowToon – an app that allows you to build animated videos using its library of graphics. This is a fun tool to use with text content that you already have on your site or blog to make it more interactive. Instead of simply posting the link to your text, post the animated video.
Engage your followers and expand your influence through smart use of visual elements tied to quality content on social media. As you provide more interactive messaging, you will find that your followers are more interested in your direct promotion, too.
How do you use visuals to build your social media influence? Comment below and let me know!
Megan Totka is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for ChamberofCommerce.com, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web. Megan can be reached at firstname.lastname@example.org.