GUEST POST: 3 Keys to Social Media Success

More than 81 percent of small businesses see the value of using social media as a business tool and realize that Facebook, Twitter, and the other platforms can develop increasing levels of social media success.  As you work on your social media strategies, keep in mind that customers want to see a brand that offers value.  Value is one of the most important ways to build a social media audience because it paints a clear picture for customers: your business is worth their time.social media success

Here are some everyday ways to add value to your social media efforts for real success:

Stop the Sales Pitch

One reason businesses may not see success generated from their social media marketing is simple: all they try to do is sell, sell, and sell some more.  Stop the sales pitch.  Social media is more than just an avenue to hard sell your business offerings.  Instead, it’s a place to build relationships with your customers and prospects, educate your audience about what you have to offer, and make them love your brand.

Carve Out Time to Build Your Brand

Your audience needs time to become familiar with your brand.  After they feel comfortable with you, it’s time to educate your customers and prospects on the products and services you offer.  As you plan your social media campaign, do so in a way that you can control and see that your brand meets your customers’ expectations. Keep in mind that when you join social media platforms, you won’t see immediate results.   Fruition does not happen overnight – the social media arena can produce notable results, but not instantly.

Before you sign up for Pinterest, Twitter, Facebook, and the like, take the essential time to choose the best social media platforms for your business.  Select a couple that will work the best and give yourself ample time to create a strong presence on each platform instead of trying to be in too many places at once and struggling.  Focus your time and funds on the most effective social media platforms to drive targeted consumers to your business.

Give Your Customers What They Want

When a person likes a business via his social media page, it is likely because the content the business shared was useful to him.  A common social media failure among today’s businesses is that businesses don’t give customers what they want.  Instead, they post pretty pictures, technical jargon, and things unrelated to the business.

Instead, it’s great to post a variety of information – think discounts and promotions, inspirational quotes, giveaways, and of course, some information about products and services.  Consumers want to see the value of your brand, especially as it relates to them.  When you give them what they want, you are setting your business up for success.

Every business has competition – and the rivalry has risen to a new level as more and more businesses are now on the social media bandwagon.  As a small business owner in this fast-paced world, it’s essential to constantly evolve your methods of reaching customers and stay ahead of your competition.  Strive to find effective strategies and methods that will add value to your customers and strengthen your brand.  Value is the key to keeping your business a notch above the rest.

How do you add value to your business and brand through social media efforts?

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

Photo via Webtrends

GUEST POST: 4 Tips to Build a Social Media Audience in 2014

As small businesses strive to create a booming social media marketing strategy, it can pose a challenge to sort through the statistics, distractions, and overwhelming amount of incorrect Social Media Audienceinformation.  One statistic tells us that each Facebook fan is worth around $174 – but most small businesses would laugh if you ask if they’ve seen that money reflected in their revenue.

For small businesses aiming to engage audiences via social media and get the most return on their investment, deciding where to begin can be an intimidating task.  Remember that Twitter, Pinterest, and Facebook can help your business succeed. Take a look at this advice to get a handle on some good practices to help you build and retain a social media audience.

If Possible, Go Ahead and Pay

While you will hear often that Facebook is free marketing, there’s a little more to it than that.  Yes, the platforms are free but social is an endeavor where you must pay to play.  Businesses with a serious intention to enter the social media world need to consider allocating a marketing budget specific to social media.  It’s difficult to make a big impact if you aren’t putting some dollars behind your efforts.

If you can’t afford to invest in social media, don’t be discouraged.  Keep the focus on quality over quantity.  Concentrate on building a strong audience and make sure your most devoted customers are part of your social media audience – and that you consistently provide them value.  Show your core fans that you care and they will pay you back by singing your praises to their friends and family.

Select Your Platform(s) with Care

Don’t feel like you need a presence on every single platform. Some businesses flourish better on visually rich sites, while some may thrive better on a different platform.  If you don’t feel comfortable on Pinterest, don’t rush to sign up.  It’s okay to select where you are active with care.  Before diving in, make sure your social media efforts are reaching the right audience.  Use your answer to guide you when it comes to joining Twitter or Facebook or anywhere else – or passing it up.

Build a Community of Fans

A big benefit of liking or following a brand is the promise of being informed about events, discounts, and any special offers.  Plus, social media allows businesses to show their audience a human side of their company.  Through interaction with your followers, you can create a tight-knit community of people who will engage with your business regularly.  Focus on a community-centric attitude and pay attention to the fans and followers who take the time to find and support you online.  Take their feedback and comments to heart – and always respond to all messages and questions.

Remember that Social Never Sleeps

A job listing for an eight-to-five social media manager position is just asking for a plethora of missed opportunities.  Your customers are most likely to be online during non-business hours – nights and weekends.  That’s when you need to be active.

Social media is a powerful avenue for everything customer related – it never sleeps.  Make sure to post on social platforms every day and monitor comments, shares, and so on. It’s one way to engage with the online community. It doesn’t necessarily mean you need to post 24/7 but you probably don’t want to neglect Facebook or Twitter the entire weekend.  If you do, you could miss potential business or frustrate an upset customer who is waiting for an answer and feels like they are being ignored.

As you work hard to build your social media audience, always remember that you’re marketing to humans, not robots.  Consider that people respond best to visuals over text-only posts and work hard to create a loyal group of supporters.  It takes some time and effort, but with dedication, social media can take your business many places.

How has your business successfully built and retained a social media audience?

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

 

5 Ways Facebook Can Help Your Online Business Succeed

The e-commerce bandwagon is both a blessing and a curse for online business owners. Yes, you can get a business up and running in no time – which is why over 30 million online retailers exist worldwide – but there is also more competition than ever to succeed. A solid marketing strategy that utilizes popular social media sites such as Facebook can build your business for free – and is key to your small business success.

Facebook is a tool to drive sales, and also a platform to market and sell products, build your brand identity, and interact with customers.  Take time to build your ideal fan base and promote your Facebook page.  Then put these tips to work in order to best market your e-commerce business on Facebook:

Enable Social SharingFacebook-Business-Page

Aim to place social share buttons in prime real estate locations throughout your e-commerce website. “Like” buttons encourage your customers to become engaged – and when they share content with friends your page potentially gains more views.  After a customer likes your page, he or she will see the status updates your company makes in its newsfeed.

Vary Your Content

Diversity is essential in social media – don’t let yourself get stuck in the rut of posting just one style of status updates.  When you share updates, mix up the content and try new things.  Don’t be afraid to break away from your normal posts and explore new ways to reach your audience.  There are several Facebook posting techniques that work well.

Interact With Your Customers

Of course, you need to always aim to engage your customers.  If a customer replies to one of your posts, take the time to respond with sincerity.  Facebook promotes interaction and this is an easy way you can show who you are and what your business values are.  After all, interaction is a two-way street that you as the merchant can easily pave.

Sell…Without Selling

Your Facebook fans don’t want you to sell to them every single chance you have.  Instead of being a product or service pusher, take time to write and share useful tips and articles, videos and customer testimonials.  This makes your business more credible and trustworthy and your customers will grow to value your expertise – and trust you when they need to make a future purchase.

Remember that Customer Service is Always King

Facebook is more than just an extension of your marketing strategy – it’s a customer service portal that needs to be manned around the clock.  Utilize Facebook as a tool to contact customers, respond to their questions and resolve issues and complaints.  If you receive a private message, make sure to reply promptly to prevent tarnishing your reputation.

Remember Facebook is much more than simply a tool to drive sales.  It’s a platform to market and sell your services and products – but also to build brand identity and engage your customers.  It’s a simple yet effective way to earn your customers’ trust and make a good name for your e-commerce business.

How do you use Facebook to build your brand and drive sales?

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

GUEST POST: 4 Ways Small Businesses Can Create a Social Media Fingerprint

Prior to the social media explosion, simply having a presence on the major social platforms set a business apart from its competitors.  However, over the last handful of years, branded social media has become an expectation as people realize Twitter and Facebook can build your business for free.  Customers turn to these social media powerhouses as a quick and simple way to connect with businesses.  That’s why 88 percent of U.S. companies will market on Facebook by 2014.

Now that most brands are active on social media, the name of the game extends beyond simply being present to crafting a distinctive social media marketing strategy. social media fingerprint

Essentially, you should be making your virtual fingerprint so your business stands out from the millions of others out there.  Here are four tips for business owners who want to create a distinctive reputation in the social media arena:

Create a Variety of Content

As you work to establish your social fingerprint, you must create content that brings your company to life.  Add depth to your brand through a blog that focuses on your area of expertise.  Write consistent posts and also show that you know how to use other forms of social media content like Pinterest boards.  Connect with your visitors in as many ways as possible and make it a goal to post to your blog every day.  Remember, you can use guest bloggers as contributors too.

Establish Your Brand’s Voice

Social media success boils down to authenticity.  Take time to find your brand’s social voice.  Consider your persona, tone, language style and purpose.  Do you want to sound friendly and personal?  Be inspiring and honest?  Do you hope to entertain or focus more on selling? Blend the characteristics and make sure you like the way the language appears and sounds to the readers.

Write a Brand Overview

Take a step back and look at your brand.  View it like you’re developing an informative document for a high-profile client.  Make sure to share information about your brand’s background, measurable objectives in place, your cutting-edge strategy and tools that will measure your success.  This document serves as a map for putting the brand foundation in place.

Promote Yourself with Care

A business that does nothing but encourage visitors to buy products won’t go anywhere.  Remember your relevant content will do the selling for you.  Traditional selling approaches are dead.  Instead approach social media with the intent to help and engage others, be an active listener and resolve to promote your business with care.

The social media sphere offers small business owners a bountiful amount of opportunities to interact with their current and prospective customers.  Focus on engagement and be true to yourself.  Before you know it, your business will make its imprint in the social media world.

How do you make your business stand apart from others on social media platforms?

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

Photo via http://www.arnoldit.com

GUEST POST: 5 Must-Haves for Power Blogging

Blogs are more powerful than many business owners realize. Though they are designed to be informal, they should be taken seriously by anyone trying to grow their business and customer base. Did you know that 61 percent of U.S. consumers have made a purchase based on a blog post?

So how can you be sure that you are making the most of this smart form of content marketing? If your posts are missing any of the following things, it is time to take another look at your blog:blogs

An image. Adding art to a blog post will make it more inviting to the reader, even if the image is generic in nature. The site Work at Home Mom Revolution uses open-domain images of animals (often dogs) alongside each post, even though the content is rarely about actual animals. Site owner Lisa Mills knows the images will capture the attention of readers and might even make them chuckle a little. It’s best if your images do relate to your content, of course, but the point is that any image will elevate the aesthetics and attract readers. Ideal images to use are ones that you own or have created. However, you can also find photos or graphics for free on sites like Creative Commons.

Tags/labels. No matter what blogging software you use, you should have an option for tags or labels. These are basically categories that your specific post falls into and they are also search-engine friendly. If you blog about your photography business and write a post on the summer’s wedding trends, some of the tags you could consider are: weddings, summer weddings, wedding trends, wedding fashion and wedding photography. There is no list of what tags to use so apply as many as you see fit.

Meta descriptions. Ever noticed that when a search engine returns a result page, there are descriptions under the headlines? Most blogging software will allow you to write a meta description for each post. If you do not take advantage of this, the search engine will likely default to the opening paragraph of your post which may or may not give a great description of the ideas you convey throughout it.

Keywords. Speaking of search engines – make your blog posts as keyword-friendly as possible without sacrificing content. Find natural spots in your writing to use the keywords associated with your business, geographic area or industry. Not only will this improve your chances of being found by a stranger doing an online search, but it will also let readers know your areas of expertise right off the bat.

Internal links. As you build up a blog index, refer back to previous posts. Ideally, this will keep a reader on your blog longer and increase your page views. It also improves your credibility because it shows the range of topics you discuss on your blog. You should link within the body of your post and also give readers a short list of related posts at the bottom.

The trick to successful blogging is to implement strategy but make it look effortless. Your first priority should be a smooth, enjoyable experience for your readers. Seamlessly incorporating these blog suggestions takes some time and practice but the payoff will be killer blog content that also improves your page rank. What is most important to you when you blog?

Image via Flickr on Creative Commons

Katie Parsons writes for ChamberofCommerce.com where she specializes in business news affecting major markets. ChamberofCommerce.com helps small companies with online growth. Plus, it facilitates connectivity between local firms and over 7,000 Chambers worldwide. She is also the administrator for a community blog for moms.

GUEST POST: 5 Free Ways Facebook Can Build Your Business

5 Free Ways Facebook Can Build Your BusinessSocial media has made marketing your business easier and less expensive. Many business owners know it is smart to have a social media presence but do not take advantage of the extra tools available for promotion. In the case of Facebook, there are many free features that can help your business get the most out of Facebook. Take a look at five of them:

Event creation. No matter what your business is planning, you can schedule an event and then invite people to attend. If your business is new, you may be planning an open house and can invite people via Facebook to come. An author may want to highlight a book signing by creating a Facebook event. The best part about creating events on Facebook is that people can respond electronically and receive automatic reminders as the event nears.

Photo albums. People respond more strongly to visuals than text alone. The brain processes visual information 60,000 times faster than words on a page (or screen). Facebook gives you the free ability to create unlimited albums of products, company events or even your staff members. If your business will have a physical location, get followers interested in the store or office with an album dedicated to construction and decorating progression.

The invite friends option. Updating a status on your personal page that announces the launch of your new business is smart but using the “invite friends” tool is smarter. The people you invite will receive a normal notification and will have the opportunity to “like” your page on the spot. The admin feature of your business page will suggest people to invite, or you can type in names to select.

Page sharing. Under the “build audience” tab in the admin portion of your business Facebook page is an option to share your page. You can choose to share the page on your own timeline, on another page you manage, on a friend’s timeline or in a private message. If you want to address friends on an individual basis, the “invite friends” option is less abrasive though. This adds just one more layer of marketing when you are ready to build up your Facebook following.

Post scheduling. When you want to post something on your personal Facebook page, there is no way to save your thoughts for later. That is not true when it comes to group or business pages though. If you want, you can sit down and schedule an entire week, month or year of status updates to keep up your engagement levels during the times that your business pulls you away. Be careful not to automate everything though. People want to hear from YOU, so remember to regularly visit social media sites and engage in real-time with your followers and influencers. And, if you must follow the 80/20 rule, here’s a good guide for doing so.

What other free social media features do you use for your business?
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

GUEST POST: 10 Fresh Ideas for Social Media Updates

Updating all of your brand’s social media sites on a regular basis is an exercise in creativity. You want to have effective updates that raise engagement levels, but inspiration is not always on hand. The next time you are at a loss for what to say in 140 characters on Twitter, or what to post to drive the most shares on Facebook, use this list for overcoming a social media dry spell to maximize your social media influence:Social Media Updates

  1. Ask a question. It does not have to be a fancy one, or come with a link or photo. Just ask your followers what they are up to over the weekend, their favorite rock band, the flavor of ice cream they like the best… you get the idea. If you can come up with a fun question that relates to your brand, that’s even better.
  2. Post a quote. There are actually a lot of quotes floating around online with inaccurate attribution, so do a little research on whatever quote you pick. Heading over to Pinterest is a great way to find quotes on any topic and you may even find a visual to post with it.
  3. Cross promote. Encourage your Twitter followers to visit you on Facebook, and vice versa. The same goes for Pinterest, Instagram, LinkedIn and anywhere else you have a social media profile.
  4. Revisit old content. Since your social media spheres are always growing, it makes sense to re-post links to previous blogs, articles or photos so your new followers can see it too. Fresh content is always the best option, but it is okay to recycle posts on occasion.
  5. Thank a client or fan. Tag or mention a particular follower as a social media “thank you.” This may even be a good concept to implement on a weekly basis.
  6. Share other content. When you borrow things from other social media locations, just make sure you attribute the source. Retweeting a link, resharing a photo, and repinning a product are actually viewed as digital compliments if done in the right way.
  7. Post pictures. Take a candid shot of yourself at a trade show, or of an employee packaging a product to ship out. Any behind-the-scenes visuals you can provide will humanize your business and make your other posts more engaging.
  8. Run promotions. Offer a one-day discount on a particular product or service and promote it through social media. Encourage followers to share the information online.
  9. List a fact. Find a fun fact about your industry, or something seasonal, and share it with social media followers. Double check the credibility of your source before posting it.
  10. Get help. Ask another person at your organization to be responsible for posting to social media a few times each week, or hand over a particular account. If you are a one-woman show, ask your spouse or a friend for ideas.

As you implement different approaches to social media content, you will heighten the creative thought process, expanding your online influence.

What types of social media posts seem to do well with your followers?

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Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

GUEST POST: Do Social Media Contests Work?

When you want to build up your social media following, and impress potential clients with big numbers, it may seem like a no-brainer to run a contest to attract new followers. Contests are a fast way to generate interest in your brand and have others spread the good news about your products or services. Contests tend to favor quantity over quality though – which should lead to at least a little bit of skepticism when it comes to their validity. Let’s take a closer look at the social media truths when it comes to building your social media following through contests:Social media contests

The Good

People who have never been to your site before will come to enter the contest. This increases your visibility but also ups the number of unique visitors to your site. Higher unique visitors mean a higher search engine page rank. Unique visitors will also up your analytics when you seek out advertisers. If you have a user-content generated contest in place, like asking fans to upload photos or videos, you have the added benefit of connecting with them on a new plane. Additionally, contests often have “share” options that empower entrants to spread the word about the promotion and your brand as a whole. Contests reward your loyal customer base and bring in new fans too.

The Not-So-Good

Using social media for contests can actually get you into some hot water. Did you know that Facebook does not allow you to run promotions within the platform that require people to “like” your page to enter? In fact, Facebook mandates that all contests be run by a third-party application. If you do not follow the letter of Facebook contest law carefully, you risk suspension or removal of your business page.  The type of contest you run can bring you less-than-favorable results too. If you promote a video upload contest, for example, your entry numbers may be lower (and therefore your social media engagement) than you set out to achieve. A sweepstakes format, on the other hand, will garner more entries but tell you very little about the people who put in their names. There are people who create social media and email accounts for the sole purpose of entering contests online, making it unlikely that you are creating new brand loyalists with these entrants. Some will even go as far as removing their social media affiliations with you after the contest has ended.

Formula for Success

Before you launch any contests in conjunction with your brand, decide what end result you want. Are you simply trying to give your numbers a healthy boost? Run a sweepstakes then. Do you want to know more about your followers so you can better tailor your future marketing campaigns? Run a photo, essay or video contest then. Find sites that boost giveaways and contests to submit your link to further the reach of it.

Once you decide which contest is best for your company, remember to make sure the contest you run is going to engage your customers. Customers like to feel that you care about them and you’re not just looking for a way to increase your followers. Remember, the ones who stick around after the contest are your real customers while everyone else just wanted a quick benefit. Reward your customers and they will reward you with more business and brand loyalty. Isn’t that what you want anyway?

What contests have been the most successful for your brand?

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Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

GUEST POST: Three Ways to Keep Social Media from Swallowing Your Business Identity

Social media is a huge part of your small business identity – and if it isn’t, it should be. Marketing professionals report that social media brings in double the marketing leads of trade shows, direct mail or telemarketing efforts. Online networking platforms are not just fun tools for businesses to consider; they are integral, revenue-driving mediums.

If you use social media for your business you already know the powerful benefits it yields, like higher engagement and customer loyalty. Social networking through sites like Facebook, LinkedIn and Twitter (and increasingly Pinterest and Instagram too) is a necessary piece of your branding and revenue stream plan.

But how do you keep from having social media define you, instead of working for you? Is there ever a time that social media can actually be too much of a good thing, or harm your business? The answers to these questions will certainly vary by industry but keep these tips in mind when it comes to social media and defining your business:

Prioritize your areas of focus. Decide what industries and interests are at the heart of your business. You will also want to identify your social media target audience. You can use a social media pac mannumber of online analytic tools to determine these areas, or you can just go old-school and jot them down on a piece of paper. Collaborate and share these ideas with other people in your company to come to a unified conclusion. Make these focus subjects or groups the driving force behind your social media campaigns and decisions.

Use filters. You do not have to friend or follow every single person out there, or even the ones who follow you. Decide what sort of audience you want based on the priorities you have already determined. In the long run, you will get much more value from followers that are of a high quality to your business plans.

Reassess on occasion. If you started building your Twitter following back when the site was first gaining in popularity in 2008, maybe it is time to backtrack a little bit. The same is true of Facebook, LinkedIn and all the others. You may want to weed out the people you have followed, liked or connected to over the years to build a social media picture that best represents your company. Time changes things, and this is true for your social media endeavors too.

Remember that to truly expand your influence, your business needs focus and you need to know the truth about social media. This is true when it comes to promotional materials, your website presence and your customer service – so why shouldn’t it extend to social media initiatives too? Welcome new prospects but maintain selectivity in who you attach to your brand name for the best results from social media campaigns.

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Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

5 Social Media Truths

Building a social media following and expanding your influence takes some creativity, along with a decent amount of trial and error. There is no set formula that works for each company when it comes to social media, but there are some truths that can make an impact on your success in digital networking. Social Media

Remember these social media certainties:

  • Quality followers are greater than quantity. In an attempt to raise Twitter and Facebook numbers, some businesses will run a few contests. While their numbers got up initially, many of the new followers will leave those pages once the contest period is over. Sure, some of them will stick around but not many interact on a consistent basis. A person who chooses to follow your business through social media channels, no strings attached, is one that is truly interested in you and what you are selling. It is okay to try to boost your numbers through things like giveaways, but look for meaningful ways to draw in quality, long-term followers too.
  • It’s not (always) about you. Before you post anything in a social media sphere ask yourself this: how will this benefit my followers? Helping out your followers is not always about saving them money; sometimes it is simply providing them with valuable information. That expertise may not always come directly from you. Follow other social media accounts in your industry and monitor what they do right when it comes to statuses, tweets, images and other forms of social media outreach.
  • Sharing is good. When other people share your status updates, retweet your links or repin your images, your Web clout goes up. Even social media shares that are not directly about your business put your name in the spotlight. Mentions on social media are digital word-of-mouth advertising that work to further the online credibility of your company. Make sure you have social media buttons enabled on your website and blog so that others can quickly share the things they like with others. You may also want to join LinkedIn Groups to find other people with similar interests that are likely to share your information with others.
  • Visuals get attention. People respond more quickly, and with more enthusiasm, to graphics. Why is it that social media sites like Pinterest and Instagram have caught fire with followers? People love visuals. When you post a link to your blog, be sure to include a thumbnail photo. Even if you don’t think your business is a fit for Pinterest, sign up anyway and create boards that relate to you and your industry.
  • Interaction is vital. Social media accounts provide businesses an opportunity to start informal conversations with their customer base. If a particular topic or type of post gets a lot of buzz, copy that style for future posts. When people do respond to a post, reply to them and keep the conversation going.

When it comes to social media, businesses can really get ahead by focusing efforts in the right direction. Keep your customers in mind every time you post new content to make the most of your social media influence.

What rules about social media guide your actions?

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Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

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