More than 81 percent of small businesses see the value of using social media as a business tool and realize that Facebook, Twitter, and the other platforms can develop increasing levels of social media success. As you work on your social media strategies, keep in mind that customers want to see a brand that offers value. Value is one of the most important ways to build a social media audience because it paints a clear picture for customers: your business is worth their time.
Here are some everyday ways to add value to your social media efforts for real success:
Stop the Sales Pitch
One reason businesses may not see success generated from their social media marketing is simple: all they try to do is sell, sell, and sell some more. Stop the sales pitch. Social media is more than just an avenue to hard sell your business offerings. Instead, it’s a place to build relationships with your customers and prospects, educate your audience about what you have to offer, and make them love your brand.
Carve Out Time to Build Your Brand
Your audience needs time to become familiar with your brand. After they feel comfortable with you, it’s time to educate your customers and prospects on the products and services you offer. As you plan your social media campaign, do so in a way that you can control and see that your brand meets your customers’ expectations. Keep in mind that when you join social media platforms, you won’t see immediate results. Fruition does not happen overnight – the social media arena can produce notable results, but not instantly.
Before you sign up for Pinterest, Twitter, Facebook, and the like, take the essential time to choose the best social media platforms for your business. Select a couple that will work the best and give yourself ample time to create a strong presence on each platform instead of trying to be in too many places at once and struggling. Focus your time and funds on the most effective social media platforms to drive targeted consumers to your business.
Give Your Customers What They Want
When a person likes a business via his social media page, it is likely because the content the business shared was useful to him. A common social media failure among today’s businesses is that businesses don’t give customers what they want. Instead, they post pretty pictures, technical jargon, and things unrelated to the business.
Instead, it’s great to post a variety of information – think discounts and promotions, inspirational quotes, giveaways, and of course, some information about products and services. Consumers want to see the value of your brand, especially as it relates to them. When you give them what they want, you are setting your business up for success.
Every business has competition – and the rivalry has risen to a new level as more and more businesses are now on the social media bandwagon. As a small business owner in this fast-paced world, it’s essential to constantly evolve your methods of reaching customers and stay ahead of your competition. Strive to find effective strategies and methods that will add value to your customers and strengthen your brand. Value is the key to keeping your business a notch above the rest.
How do you add value to your business and brand through social media efforts?
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.
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