Lena featured in United's in-flight magazine

Lena featured in United’s in-flight magazine (next to Brenee Brown and David Bach no less!)          photo credit: @kvirella















Lena L. West is the leading expert on how women entrepreneurs can monetize social media. She is also the Founder of InfluenceExpansion.com, the home of the Influence Expansion Academy, the only social media mastermind program created specifically for women entrepreneurs.

As the CEO & Chief Social Media Strategist of Influence Expansion, Lena L. West has helped thousands of entrepreneurs profit from the power of Social Media and the Internet.

A certified technical expert Lena learned about the intricate aspects of computers and networking while consulting with Fortune 500 companies such as IBM, Pitney Bowes, Philips Magnavox, Hyperion Software and MasterCard International. After cutting her ‘technical teeth’, she founded xynoMedia (now Influence Expansion) in 1997.

Lena is the winner of several business awards, among them: The Network Journal’s “40 Under Forty”, AlleyCat News’ “25 Women of Silicon Alley”, The Women’s Congress’ Entrepreneurial Champion for Women in Business and was dubbed an “Entrepreneurial Hero” by NCWIT. She has also been featured on CNN, with Gayle King on CBS This Morning and as the cover story for publications such as The Westchester County Business Journal and Black Enterprise.

She writes and speaks regularly about the merits and potential pitfalls of social media by sharing her expertise about social media and business growth via her regular column for the Huffington Post and ChamberofCommerce.com. Lena is also a former columnist for FastCompany.com and Entrepreneur Magazine. She has spoken on Capitol Hill and for organizations such as American Express, Wharton School of Business, SCORE, National Investor Relations Institute (NIRI), Syracuse University and The Learning Annex.

Lena strongly believes that social media is a catalyst to uniting the world’s people and will continue to lead businesses and individuals toward greater levels of environmental accountability, social responsibility and corporate transparency – hence her passion for the medium. Influence Expansion’s goal is to make social media efficient, profitable and worthwhile for all business leaders.

Learn More About Lena West (Click To Expand)

Forbes Magazine

30 Women Entrepreneurs to Follow on Twitter, 2010

Entrepreneurial Champion for Women

The Women’s Congress, 2008

Wizard Academy Graduate

February, 2006

40 Under Forty

The Network Journal, 2002

25 Women of Silicon Alley

AlleyCat News, 2000

BlogPaws Conference

FemCity NYC

The OpEd Project (alum)

Women Presidents’ Organization (WPO)

Wizard Academy Graduate (founded by world-famous marketer, Roy Williams)









Phenomenal Women Conference
“How to Generate Revenue From Social Networks”
April 11, 2015

Phenomenal Women Conference Youth Program
“7 Foolish Things Teens Do On The Internet To Mess Up Their Lives”
April 10, 2015

The Advancing Entrepreneur Podcast
December 9, 2014

Kickass Guide To Life Radio Show
“Why You Need to Get Real About Social Media + What It Costs You If You Don’t”
November 10, 2014

32nd Annual Business Women’s Forum
“Social Media and Sales: How to Generate Measurable Revenue from the Top Five Social Networks”
October 10, 2014

This Little Parent Stayed Home iHeart Radio Show
“9 Low-Tech, Simple Ways to Make Social Media a Work-at-Home Mom’s Best Friend”
September 23, 2014

Petra Lewis Webinar
“Quick + Dirty Social Media Success: How to Build an Enviable Social Platform in 45 Days or Less”
August 26, 2014

Last First Date Radio Show
“The Power Couple Myth: Because Beyonce and Jay-Z are the Exception NOT the Rule”
August 21, 2014

Marketing Roundtable, Westport, CT
“Social Media for the Rest of Us: How to Make Sense of it All When You’d Really Rather Focus on Your Mission”
July 23, 2014

Make. Art. Work. - Mark Twain House & Museum, Farmington Avenue, Hartford, CT
May 13, 2014

May 8-10, 2014

Make. Art. Work. - Fairfield University Campus, Bellarmine Museum, Fairfield, CT
May 7, 2014

Make. Art. Work. - University of New Haven, Saw Mill Campus, New Haven, CT
May 5, 2014

Proteus Fund Diversity Fellows
March 20, 2014

Conference for Women Teleclass (MA/TX/PA)
“Get Your Brand Straight: How to Maximize Social Media to Make Sure Your Message Is Part of Your Messaging”
February 18, 2014

Invent Your Future Enterprises
“Leadership: 9 Steps to Get Past the Nonsense and Build Your Authentic Personal Brand Using Social Media”
November 20, 2013

31st Annual Business Women’s Forum
“Find The Missing Link With Linkedin: Drive Leads, Visibility & Sales With Low-Tech Tactics That Work”
October 18, 2013

Reinvention Weekend - Philadelphia, PA
October 12, 2013

MozCon – Seattle, WA
“Wordless Wednesdays: How to Swaggerjack the Power of Visual Memes”
July 8-9, 2013

Women of Power Virtual Summit
“9 Steps to Easily Create a No B.S. Social Media Strategy that Works How YOU Want It to Work”
June 27, 2013

Spark & Hustle – Boston, MA
June 24-25, 2013

O’Brien-Raymond Foundation - Invitation Only
PowHERful Summit
June 22, 2013

Spark & Hustle - Atlanta, GA
June 10-11, 2013

Her Corner Speaker Series
Technology Solutions for Small Business
June 6, 2013

BlogPaws 2013 – Washington, DC area 
May 16-18, 2013

Guest on Brand with IMPACT! Radio Show
Tips on gaining Social Media Influence
May 14, 2013

Guest on Wendy Hanson’s Radio Show
Achieving Lasting Influence in a World Filled with Bells, Whistles & Busy People
May 13, 2013

Ignite Stamford
The Gift of Asking
May 9, 2013

Spark & Hustle - Chicago, IL
May 6-7, 2013

Spark & Hustle - Washington, D.C.
April 29-30, 2013

California Travel Association Annual Travel Summit – Workshop
“Pinterest + Instagram: How Visitor-Generated Images are Up-Ending the Travel Experience”
March 19, 2013

California Travel Association Annual Travel Summit – General Session Keynote
“Followers, Friends + Favorites: How the Rise of the Social Customer Is Impacting Destinations in Quite Unexpected Ways”
March 18, 2013

NAWBO Philadephia Chapter
“Social Mojo: 9 Steps to Pump Up Your Pipeline, Refuel Your Revenue Streams + Plug Into the Power of Referrals”
January 19, 2013

National Retail Federation Annual Conference – American Express Main Street Retailing Forum
“Harnessing the Power of Digital”
January 17, 2013

Women CEO’s Global Mastermind Circle Session
November 15, 2012



Texas Conference for Women
October 24, 2012

The Women’s Leadership Exchange Conference – Phoenix
October 18, 2012

Mom to Mompreneur Now!
“Get to the Money Behind the Media: How to Leverage Your Social Media Influence to Drive Real Business Growth”
October 16, 2012

FOCUS 100 Symposium and Pitch BootCamp
“From Employee to Founder”
October 5 + 6, 2012

#TribeUpNYC – Triberr’s Bloggers Taking Over NYC Conference
“Expanding Your Influence”
September 22, 2012

The Women’s Leadership Exchange Conference – Atlanta
“The Experts Panel” and Speed Coaching: “Get to the Money Behind the Media: How to Leverage Social Media Influence to Drive Real Business”
September 20, 2012

EFactor Social Media Marketing Series
“Getting to the Money Behind the Media: How to Leverage Social Media Influence to Drive Real Business Growth”
September 17, 2012

Westchester LEXCI Group
“Your Social Brand: How to Make Sure the Time You Spend on Social Media Builds Your Brand”
July 2012

Women of Power Virtual Summit 2012
“Your $3 Billion Opportunity: The ONE Hidden Fact that Changes Everything You Thought You Knew About Social Media”
June 2012










The New York Times Small Business Summit
“Becoming the Ultimate Productivity Ninja”
June 2012

BlogPaws Conference Keynote
“Money…The Final Frontier”
June 2012









The Chi Upsilon Sigma Keynote
“We the People: What Do You Need to Believe…So You Can Achieve?”
June 2012

Pivot 2.0: Disrupt Your Thinking, Dream Big, Execute Your Dreams
May 2012

Total Woman Business Conference
“The REAL Women Are So Fed Up with Social Media…And What You Can Do TODAY to Start Getting Measurable Results”
March 2012

Philadelphia University
February 2012

Massachusetts Conference for Women
“Sales for Small Business Success: So You’ve Got Them in the Door, Now What?”
December 2011

Spark & Hustle Bootcamp
“How to Put “Spark” into Your Pitch”
“The Spark Tank: Pitch to the Pros”
December 2011

Blogpaws Conference
“How to Use Social Media to Expand Your Influence & Grow Your Blog or Business”
August 2011

“Best workshop so far. Good presentation skills – even though she was sick. Great content. Useful & Motivational.”
“I love Lena West – would love a LW conference 24 hrs of Lena!!!”
“Amazing!! Best one yet!”
“Awesome. Very helpful!”

NABJ Conference
“Managing Your Message: Getting the Most Out of Traditional and Social Media in Your Small Business”
August 2011

Wharton School of Business
“Women on the Web: Leveraging Social Media as a Means to Success”
October 2010

US Capitol (Alliance for Women in Media)
“Women in Charge & the Changing Media Landscape”
October 2010

Women Mean Business
“Social Media IS Business: Navigating the New Economy”
October 2010

Business Women’s Forum
“Social Media Spaghetti – The Sequel”
September 2010

“Developing a Sustainable Social Media Strategy that Works for You”
September 2010

Women in Your Neighborhood
September 2010

National Association of Women Business Owners (NAWBO)
“Your Social Media Fulcrum: How to Leverage Social Media to Build Your
Brand AND Get More Business”
June 2010

Women’s Leadership Exchange
“Social Media & Sales:
9 Easy Things You Can Do Right Now to Get Business”
May 2010

American Express Open Forum and SCORE
Keynote: “Embrace the New – Employing New Marketing Strategies: Social
Media Prowess”
May 2010

Women Entrepreneurs of Saskatchewan
Keynote Day 1:“The Who, What, When & Why of Social Media: Merits, Pitfalls
& Flying Pigs”
Keynote Day 2: “Go Ugly Early: And Other Crummy but Critical Tidbits I
Learned on My Entrepreneurial Journey”
May 2010

“Women Business Owners:
How to Make Social Media Work for You in 7 Easy Steps”
April 2010

Downtown Women’s Club
“Social Capital: Engagement Equals Money”
February 2010

Inc. Business Owner’s Council (IBOC) [in cooperation with Inc. Magazine]
Three-city tour
February 2010

American Express Open Forum Conference
“Embrace the New – Employing New Marketing Strategies: Social Media
February 2010

Entrepreneurial Women’s Network
“Publish or Perish 2.0”
February 2010

Satmetrix – NetPromoter Conference
Telecommunications Track Chair
February 2010

PRSA – Virginia Peninsula Chapter
“Agency Social: The Impact of Social Media on PR”
January 2010

Thypin Oltchick Institute for Women’s Entrepreneurship/FEGS
“Building a Buzz”
October 2009

The Learning Annex
“Make Money Blogging”
October 2009

Belizean Grove/TARA Mini-Conference
“The Reality of the Hip and the Hype of Social Media”
October 2009

Business Women’s Forum
“Social Media Spaghetti:
The Bare Minimum You Need to Know to Untangle it All”
September 2009

“Stop Wasting Time with Social Media”
September 2009

The Smart Woman’s Club
“All About Blogging”
August 2009

Women’s Leadership Exchange
“Social Media & Time Management: Who Has the Time”
Philadelphia Conference – July 2009

National Association of Women Business Owners (NAWBO)
Annual Conference in Chicago
June 2009

Thypin Oltchick Institute for Women’s Entrepreneurship/FEGS
“Marketing Your Business in Tough Times Through Social Networks”
April 2009

Business of Community Networking
“The Chicken or the Egg: The Real Deal About “Viral” Marketing”
March 2009

Rockland Business Association
“Stop Wasting Time with Social Media”
March 2009

NetPromoter Conference Track Chair
“Creating Culture through Employee Practices” Track
January 2009

BDI’s Real Time Communications Conference
“Real-Time Triage: Using Social Media to Emerge from a Crisis with a
Stronger, Smarter Brand”
January 2009

SSS Leadership Foundation (private leadership foundation for women)
“What It Takes to Be a Leader in Social Media”
January 2009

The Mailorder Gardening Association Conference
“Developing a Social Media Strategy That Works for Your Business”
January 2009

Teleseminar with best-selling author Barry Moltz
“Social Media Bounce!”
December 2008

Make Mine Pink webinar series
“Take Control of Social Media”
“Take Control of Business Management”
“Take Control of Marketing”
“Take Control of Public Relations”
December 2008 – January 2009

The Principal Financial Teleseminar
“Get Wired into Social Networking”
December 2008

Downtown Women’s Club Teleclass
“Social Media & Time Management: Where Do I Find the Time?”
November 2008

Women President’s Organization
“Social Media Basics”
October 2008

Association for Women in Communications National Conference
“Your Social Media Radar: Separating the Wheat from the Chaff”
September 2008

Make Mine Pink Conference
Keynote – “Go Ugly Early”
General Session – “Business 2.0: Painlessly Use Blogs & New Online
Technology to Make Your Business Grow”
September 2008

“Social Networking: What does it do for you?”
September 2008

Social Media Summit (Advanced Learning Institute)
“Advanced Social Media Strategies: How to Make Social Media Work for Your
Organization” and “Social Media for Internal Corporate Communications”
June 2008

MarketingProfs Business-to-Business Forum 2008
“Social Media Hot Seat”
June 2008

Executing Social Media – Communitelligence
“Effective Social Media Strategies”
May 2008

Women Impacting Public Policy (WIPP)
“The New Internet: What Does All This ‘Blog Stuff’ Really Mean for My
May 2008

Center for Women’s Business Research
“Research to Roadmap – Indicators of Progress”
May 2008

BlogHer Business
“Overcoming Internal Objections 101”
“Ask the Expert: Overcoming Internal Objections”
April 2008

Social Media Summit (Advanced Learning Institute) – Toronto, Ontario
“Social Media 102: Making Your Web 2.0 Action Plan Real”
March 2008

Hearst Publications – Country Living Magazine’s Women Entrepreneurs Conference
“Make the Web Work for Your Business”
March 2008

Westchester County Association/Stark Small Business – White Plains, NY
“The New Internet: How Social Media is Changing Everything You Thought
You Knew About Doing Business Online”
March 2008

South by Southwest (SXSW)
March 2008

The Women’s Congress – Miami, FL
“Social Media for Entrepreneurs”
“Social Media for Corporate Executives”
January 2008

Thypin Oltchick Institute for Women’s Entrepreneurship/FEGS
“Websites that Work! Keep Your Customer’s Attention”
January 2008

National Investor Relations Institute – Phoenix, AZ
“Business Blogs – How Can You Use Them (or Effectively Deal with Them) to
Your Company’s Advantage?”
November 2007

National Investor Relations Institute – Denver, CO
“The Blog Zone – Financial Blogs Explained”
November 2007

PostieCon (Izea/PayPerPost) – Las Vegas, NV
“Building Blog Value and Traffic”
November 2007

Social Media Summit (Advanced Learning Institute)
“Social Media School of Hard Knocks: How to Avoid the Most Common Social
Media Sand Traps” (with Josef Katz, Director of Marketing, Trump University)
October 2007

“Advanced Social Media Strategies: How to Make Social Media Work for Your
October 2007

Entrepreneurial Women’s Network
“Practical Technology Know-How for Your Business”
September 2007

Thypin Oltchick Institute for Women’s Entrepreneurship/FEGS
“How to Start an Online Business”
September 2007

Overseas Private Investment Corporation (OPIC)
Keynote: “Leveraging Technology for Global Business Growth”
September 2007

BlogHer Business
“How to Masure Social Media ROI”
“Successful business Blog Case Sudies: Why They Win and What You Can
Take Away”
“Ask the Expert: How to Integrate Social Media Tools into Your Existing
Technology Infrastructure”
March 2007

Small Business Technology Summit
“Business & Technology: Growth Strategies that Work”
February 2007

Association for Women in Communications (AWC Westchester/Fairfield)
“What’s New? What’s Hot? What’s Necessary? What’s Not?”
November 2006

Association for Enterprise Opportunity (AEO)
October 10, 2006

Women’s Enterprise Development Center (WEDC)
“e-Commerce Basics”
April 24, 2006

National Minority Business Council, Inc. (NMBC) Women’s Business Committee
“Growth through Procurement: Growth through Technology”
October 7, 2004

“How to Use Technology Grow Your Business”
PR LEADS guest technology expert (teleclass)
September 17, 2004

Global Diversity Business Exchange: Tour for Success 2004
“Better Technology for Better Business”
May 2004

Syracuse University Collegiate Science & Technology Entry Program
March 2004

AWED Women in Business Conference 2004
Keynote: “Leveraging Technology for Business Growth”
December 2003

“Maximizing Technology for Business Growth”
Annie Jennings Public Relations guest technology expert (teleclass)
December 2003

New York City Mission Society’s Lady Roc “Set It Off!” Program
October 2003

“How to Cure the Technology Blues: Got Technology Pain? Here’s the Cure!”
Prime Strategies guest technology expert (teleclass)
July 2003

National Foundation for Teaching Entrepreneurship (NFTE)
Rotating Guest Speaker
April – July 2003

Non-Governmental Organization-Commission on the Status of Women
(NGO-CSW) Conference
“Women & Information Communication Technologies”
The United Nations
March 2003

WAMC Radio – 51Percent Show
Guest technology expert
August 2002

Tavis Smiley Presents!
Blacks in Technology — e-inclusion: Making a Digital Difference
“Women in Technology”
February 2002

Bloomberg Radio Report
“Technology Security”
October 2001

SCORE e-Commerce workshop
June 2001

African American Women in Business Conference (AAWIBC)
Annual Technology Speaker

African American Chamber of Commerce of Westchester & Rockland Counties
eCommerce Conference
March 2000


American Express OPEN Forum



Entrepreneur Magazine

Jupitermedia (Ecommerce-Guide.com & SmallBusinessComputing.com)

SmallBizTechnology.com Women & Biz



E-News for the Pennsylvania Conference for Women

Marketing Mindset and Manifesting

CBS This Morning w/ Gayle King (watch video)
May 2012

ESSENCE Magazine
May 2012

December 2011

CNN (watch video)
November 2010

New York Times
August 2010

Forbes Magazine
March 2010

The Kitchen Table Entrepreneur Radio Show
March 2009

Business Insanity Podcast
February 2009

Entrepreneur Magazine (print)
“Featured Blogger”
September 2008

Colorado Biz Magazine

Valley PR Blog

BlogSquad Blog

Consultant’s News (Kennedy Information)
March 2007

The Wall Street Journal
“How to Get Attention in a New Media World”
September 2006

Entrepreneur Magazine (print)
“Field of Dreams”
August 2006

USA Today – Business/Money Section
May 2006

USA Today Small Business Connection Blog
“Three Questions for an Entrepreneur: Hiring & Technology”
May 2006

Black Enterprise
“Mobile Computing”
March 2005

IT Manager’s Journal
“Utility Computing”
January 2005

MBE Magazine
“The Offshoring of America”
September/October 2004

Profit (Oracle’s Magazine)
“Instant Messaging or Instant Mess?”
August 2004

Inc. Magazine
“Everyone’s a Critic”
July 2004

Black IT Professional (BDPA)
“Top Women in Technology”
Inaugural Issue 2004

ABC World News NOW
March 2004

Entrepreneur Magazine (print)
“A Matter of Culture”
November 2003

The Network Journal
“40 Under Forty Dynamic Achievers”
June 2003

Black Enterprise
“Weathering the Storm: Three African American Women Take on the High Tech World”
Cover story – January 2002

How to Make Social Media Count


Female Entrepreneur Association

Inspiring Story About a Female Entrepreneur

Confidence Chronicles Video Interview

Watch as Lena is interviewed by Cherry Woodburn of Borderless Thinking.

Watch Part 1 here.

Watch Part 2 here.

 Lisa Long’s Inner Circle

Listen as Lena was interviewed during Lisa Long’s Inner Circle Call here.

Listen to Lena’s appearance on iHeart Radio’s This Little Parent Stayed Home Show here.


Lena’s Guest Articles + Blog Posts

Business Knowledge Share – powered by American Express





MP Daily Fix

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